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Google Keywords Can Make Or Break You
Google Keywords - Can Make Or Break You
Using Google keywords tools makes your online life a little easier. You don't have to pay monthly subscription to get accurate, up to date keyword information. This free keyword tool can help anyone with their online marketing efforts.
No matter what type of online advertising you are doing, having a great list of targeted keywords is imperative. If you don't, you will either have ineffective campaigns or you will waste a lot of money on pay per click campaigns, or both. There is a fine line between a good keyword and a keyword that simply has too much competition.
You need to find the keywords that land somewhere in the middle between a decent amount of searches and too much competition. That is a rookie mistake: thinking that a keyword that gets a ton of searches every month is a good keyword to target. The truth is that any keyword like that will be hugely competitive.
Even if you can afford to spend the money on that keyword, why? In virtually every niche online there are many, many keywords that aren't so competitive that it will cost you an arm and a leg to advertise with them yet you can still get a lot of monthly searches. Unless you're a glutton for punishment I would steer clear of the overly competitive keywords and focus more of your attention on those keywords that fly under the radar.
A good rule of thumb is to target keyword phrases that have three or more words, get at least 1,500 searches a month and have less than 20,000 competitors. These parameters will be a great place to start. You will be able to tune it in more as you go along but you need somewhere to start, so use this guideline.
When doing your keyword research make sure that you carefully consider the parameters for the exact type of campaign you are planning on running. For example, if you are running a pay per click (PPC) campaign, you'll want to have a ball park idea of how much each keyword will cost you when it's clicked on.
The average cost per click is one of the details you can include in your keyword research. Of course, this is just an estimate, but it gives you a place to start. Another thing you may want to consider is the amount of competition. This too can be found (an estimate only, it's not a 'solid' number) when doing keyword research using the Google keyword tool. All of this can be put together to give you a snap shot of what keywords are good ones to go after and which ones will most likely be a waste of time.
Out of all the major search engines: Google, MSN and Yahoo, Google is the top dog. You can benefit from their knowledge about the people who are using their search engine to find information online.
Using Google keywords will give you a unique insight as to what words and phrases people are looking for when doing a search online. Finding these keywords can be like finding a treasure map. If you put together a great campaign using great keywords it's just a matter of time until you'll find internet treasure.
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Keyword Placement Helpful Guidelines
... compelling explanation of what your site is all about. 2. For the description of your site you will want to include not only your main keyword phrase but several other supporting keywords. Make sure you keep your description no more than 160 characters. ...
Keyword Assistant Software Kills The Scut Work
... can change spaces to hyphens or underscores all at once with a click of the mouse. This one feature alone can save you a ton of time working on your keyword lists. 6. You also get built in links directly to the Google Adwords tool as well as the Wordtracker ...
Search Marketing Keywords Get Ahead Of The Game
... product is, or how great your website is or all the pretty pictures you have on your site...if they don't care about birds they aren't going to buy your product. So, not all traffic is good traffic. By using the proper search marketing keywords strategy ...
Overture Search For Keywords
... try to make it interesting. Be creative, the headline is the underlined part of the ad that your potential customers will click on so they can get to your website. You need to write a headline that stands out from the crowd so you get the most click throughs ...
Keywords Marketing Done Right Drives Traffic
... way to get the traffic to your website so people will buy what you are selling. To start getting traffic to your website, you need to optimize your website to the keywords searchers are using when they type in what they are looking for in the various search ...
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