Writing Effective Press Releases For Your Business

If you run your own business, then writing effective press releases is a good skill to learn as it will help you promote and sell more of your services and products. A press release is like an article, with one main difference: they have to have an element that makes them newsworthy. They will almost always have quotes from someone associated with the information being disseminated.

After you have written a press release, it can be distributed to offline or online services that specialize in releases. You may have to pay for some of them, but there are plenty of free services available. PRWeb Direct, Free Press Release, I-Newswire and PRLog are some of the more well-known online sites that will accept your releases.

Using a straight forward, factual voice is the key to writing effective press releases. While most places that accept submissions won't care all that much about how newsworthy your releases is, you should try to find an angle that is interesting so the places that republish press releases from those same sites will choose yours. In other words, you should be thinking about how interesting your releases is so more people will print it, which in turn gives your business more exposure.

There is a basic format for most press releases. You will often need to include your personal contact information, name of your company, phone number, and so on. However, some outlets may have specific requirements for submissions, so be sure to follow those carefully if you want them to accept your press release.

When it comes to writing effective press releases, it's important to have a strong headline. This is what will get people to read what you wrote. In fact, you may have just written an excellent press release, but if the headline isn't any good, then it doesn't matter. So, you should spend a decent amount of time writing, rewriting and refining your headline. "DISCOVER HOW XYX INC. IS CREATING MORE LOCAL JOBS" gives you an idea of a captivating headline. If the service asks for a subtitle, then you could add something like, "Top Executives Excited About Income Potential" would work. After that, the rest of your release should back up and reinforce what your headline and subtitle said.

You may have noticed that the headline was written in all capital letters, while the subtitle had the first letter of each word capitalized. This is the standard format, but again, be sure to check the formatting preferences of any service you're using. A length of 350 to 450 words is common, and you should break it up into many small paragraphs instead of a few longer ones. The end of your press release should include an invitation for readers to get in touch with you for additional information.

As you can see, writing effective press releases isn't all that difficult. It may take a bit of practice to get it just right, but it's easy enough to get started. Once you see the positive results they bring, you'll wonder why you waited so long to use them.

More Articles

Online Advertising Articles

Where Do You Buy Internet Advertising

Corporate Internet Marketing Strategy

Internet Marketing And Advertising Company Are A Useful Tool

Effective Internet Marketing Through Ezine Advertising

Internet Marketing To Build Your Company

Internet Marketing With Pay Per Click Advertising

Online Advertising Promotion Best Form Of Online Advertising

Internet Marketing Campaign Advertising Options

Taking Advantage Of Internet Advertising Trends

Internet Advertising Agencies In High Demand And Growing

More Articles

Choosing Internet Advertising Software

... just buy something because it sounds good and you think you may use it "some day". Get what you need, or what you are sure you will need in the immediate future. Before you buy anything, go online and search for reviews. Keep in mind that not all reviewers ... 

Using Banner Ads To Attract Traffic They Still Work

... pay for people that really are interested in what you have to offer. Targeted traffic = higher sales and higher profits! There are many different methods for using banner advertising so there is no fixed campaign type. Google Adwords and Overture have ... 

Advertising Business Internet Marketing

... money and have to rely solely on sweat equity, your best bet is to focus on one of the methods to start, preferably a free method like SEO or article marketing. Take the time to perfect that method than move on to another. That is the best way to start ... 

Internet Advertising Business Options For You

... networking as a free marketing option. The good news is that it can, and does work. However, the general rule of thumb is that the less you invest in online advertising, the longer it will take to see results. That doesn't mean you should skip social sites ... 

Effective Internet Marketing Through Ezine Advertising

... wording of your advertisement can have a huge impact on your results. You want to word your advertisements as effectively as you possibly can so that you can maximize your results. If you utilize ezine advertising in your campaigns, you should be tracking ... 

Learn extreme traffic strategies that will generate a stampede of visitors! Discover the key to automation and utilizing software on your website! Discover an ocean of marketing tips and secrets that can help your website succeed!

FREE Mini Course: "7 Steps to Making Money On-line"	FREE Membership to our members only area

You will also get access to an ocean of marketing
ebooks and tutorials that you can see below

The Simple And Easy Guide To Starting Your Very Own Online Business ASAP…That Runs On Auto-Pilot And Earns You A Constant Monthly Residual Income

Here's How You Can Quickly & Easily Start Your Own Paid Membership Site and Watch Your Income Take Off In Just Weeks!

Here's How You Can Start Making Serious Money Right Away By Creating A Simple Little Ezine That Practically 'Forces' Your Customers To Whip Out Their Wallet and Buy Whatever You're Offering!

Here's An Open Invitation To Reach Inside The Twisted Mind Of A Search Engine Guru and 'Steal' His Secret For Driving Tons Of Free Traffic To Your Site... Assuring That You'll Make Loads Of Easy Money!

Simple And Easy Guide for Newbies To Starting Your Very Own Online Business ASAP…That Runs On Auto-Pilot And Earns You A Constant Monthly Income

If you want to set up an online business, this free mini-course can be your roadmap to success. It'll take you from finding that perfect product to sell to running marketing campaigns that'll bring you solid profits. You aslo get absolutely FREE ,This 5 great eBooks to teach you all you need to start your own internet business. Self Publish at the Speed of Thought $9.97 A Cheap and Easy Guide to Self Publishing eBooks $9.97 Autoresponder Magic $17.00 The Internet Marketers Secret Guide $9.97 Your eBook Daily Marketing Plan $9.97

The Best Free Ebook? The Best Free Ebook includes: 44 Free ebooks - 20,351KB in total 32 different ebook authors 5,000+ affiliate links inside the ebooks you can brand free

First Name:
Email address:

We do NOT abuse email addresses