Index	Previous Page (9)	Next Page (11)

Cc/Bcc

It is generally advisable to make up a distribution list of the subscribers and send your Ezine directly to the list. That way you don’t have to type up the email addresses of your subscribers repeatedly. However, if you ever have to type in manually the email addresses, don’t ever put the addresses of your readers in the cc (carbon copy) section, because that is open for all to see. If you must, use the bcc or blind carbon copy section, as that will hide the email addresses of all the contacts you put under that field.

One more reason not to use the ‘cc’ section is to avoid unsolicited mails to other readers. In case any of your readers click on ‘reply all’ button, all the contacts mentioned in the ‘to’ and ‘cc’ field will receive that email. Some might even ‘steal’ the contact info of your subscribers and send them ‘spam’. Hence, be considerate and don’t misuse the information that you have with you.

Also, you can format the reply-to section of the email header in such a way that if a user clicks on ‘reply’ in his/her email, the reply reaches the address pre-specified by you. This can come in handy if you want to use a specific address to send the Ezine and another to receive the replies of your readers. Moreover, some editors choose to take the benefit of having an automatic service that sends your Ezines at regular intervals.

This service is such that if the reader replies on the email address generated by that service, the message would bounce back, as it is just a gibberish address generated by the system. In order to avoid that, you can format the reply-to field. That way the chain of communication is not lost in transition.

Characters and Fonts


Some email programs accept HTML, some don’t, some have images turned off, and some don’t run JavaScript. Preferably use plain text in your Ezine as your readers have a variety of email programs and they have set up those programs differently. However, HTML content with graphics has also gained popularity in the recent past. The best solution is to create the ezine using both – text and HTML.

Also, don’t use Bold and italics unless your content demands it, otherwise they will appear gibberish. If you do want to emphasize your idea, you can use asterisks or quotation marks.

Index	Previous Page (9)	Next Page (11)