Don’t use CAPITAL LETTERS in your text as it is considered as yelling in Internet lingo. You can use capital letters in headings, subtitles, etc. to divide your Ezine in to different sections. Use standard fonts like courier, courier new or times new roman.
Divide your sections clearly so that each section can stand on its own. Use characters such as asterisks (*), equal to (=), hyphen (-) or straight-line. You can also use special characters like &, @, and so on but only in moderation.
A few more tips to help you format your Ezine:
* Your Ezine should be professional looking, proofread thoroughly, rich in content as well as pleasing to the eye in order for it to be successful.
* It should not be too garish and too heavy on the graphics; this is a major turn off. If your Ezine takes forever to load, your readers will get exasperated and might decide to unsubscribe! Your loss after all.
* Certain email providers even turn very large files into attachments, which don’t always get to see the light of the day. Don’t force your Ezine into being a ‘mere’ attachment. Be easy on the size.
* Some email programs don’t display long text lines correctly; they wrap your lines and show it in a format, which is not exactly ‘fun’ to read. Hence, use a desirable length for your Ezine, which will be accepted and displayed properly, lets say 65 characters and stick to it.
* When providing additional URLs or links to other websites, verify the correct address. Also use the prefix ‘http://’ so that your readers can directly click on it and go to the website. For sending email directly from your Ezine, attach the ‘mailto:’ prefix.
* Before you send the first copy out, test the formatting of your Ezine by sending a copy of your Ezine to yourself. If it works well and there are no formatting errors, then you are all set.
1.6 Designing an eye catching Ezine
As we discussed earlier, you need to come up with a catchy name for your Ezine. The title of your Ezine should be appealing and memorable. It should also be relevant to the content that you are planning to provide in your Ezine. Do not mislead your readers, as doing so would surely backfire. Bad publicity will only ruin your reputation, especially at a time when you need to build your credibility.
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