Also, since it is generally advisable to have a related website to support your Ezine, do find out if you have a related domain name available. For example, if you want your Ezine titled as ‘Food Facts’, try to find out if www.foodfacts.com is available or not. Don’t delay, if it is available, reserve it immediately. If it is not available, try a variation. See if you can reserve .net or .org if it is relevant. Also, see if you can tweak the name of your Ezine if a variation is available in the domain name. For example, if foodfacts.com is not available, but www.foodtruths.com is available, maybe you can title your Ezine accordingly.
While naming your Ezine, take into consideration how it will rank in the Ezine directories. Most directories list Ezines in alphabetical order. Try to take advantage of this fact and if possible name it higher up in the alphabetical order. However, don’t mess around too much and name your Ezine AAA Food Facts. Maybe you can use ABCs of Food. Be creative, and not amateurish.
It will not be an easy task to come up with a good, creative and unique title for your Ezine, giving you all the more reason to spend enough time and research on formulating a title. A lot of thought has to go into this process. Your Ezine title will be your brand and that is how you will be able to build your credibility. Hence, don’t ignore this step, think outside the box, mix and match a lot of keywords and involve a lot of brainstorming before finally deciding upon your Ezine title.
Let us now talk about the planning and layout of your Ezine. Outwardly speaking, an Ezine has five aspects, namely, header, table of contents, subject matter, footer and advertisements.
Header
The Header is the first thing your reader will see when your Ezine is loaded in his/her inbox. It should be equipped with all important information that the reader needs to know, but at the same time should not be cluttered. Ideally, it should have the title of your Ezine along with the catchphrase you’d like to use, issue number, date and your website URL.
Here’s a sample header.
This is just a sample; you can modify and improvise it. Instead of issue number, you can use words like volume number, digest number and so on. You can also use Roman alphabets. When using date, always use the most commonly accepted date conventions, for instance mm/dd/yyyy in the U.S. Double check the spelling of your website URL, so that when anyone clicks on it, they are directed to your website, instead of getting stuck on a link that does not work.
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