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Table of Contents

The TOC for your Ezine need not be elaborate like an E-book. Don’t panic if you have only 2 articles to offer in your first Ezine. Arrange whatever you have to offer in your Ezine tastefully. No matter how many articles you publish in a single ezine, you should always have a TOC at the beginning. This saves your readers time and effort by eliminating unnecessary browsing.

If you find your TOC too tiny, buff it up a bit, add a few interesting tidbits such as editorial, thought of the day, joke of the day, reviews of books/articles/movies, cartoon of the day, and so on. You can also add a one to two line description of each section.

You can also put up subscription info, or information about you – the author, at the end of the table of contents to make it seem more interesting.

Content

The main component of a successful Ezine is the content. This is the singular most important factor determining the quality of your Ezine and establishing your standing as an expert in a particular field. We will discuss some key factors you need to keep in mind when writing a great article for your Ezine in some of the later chapters of this e-book.

Footer

This is the area at the end of your Ezine where you may mention any additional information. When the reader reaches the footer, it means that he/she has reached the end of your Ezine and is about to close that window and move on. At this juncture, what you would want is to remind your readers about a few things pertaining to your Ezine before they shift their focus to something else.

You might give them a link to archives of old issues of your Ezine, subscription info, link to your website, a link that enables them to send the article to their friend (refer it to your friend/tell your friend how to get a free copy of this Ezine), feedback request and so on. It may also be a good place to remind your readers of any promotions or contests that you may be running.

Besides these, you can also provide legal, privacy and copyright related information. Mention copyright information clearly and precisely. You can either use the word ‘Copyright’ or the symbol © or just (c). Also include everything that is copyrighted, such as author, editor, company name, titles, and so on. If other rights such as reprinting, reproduction, etc. are reserved by you, it is probably safer to use the phrase ‘All rights reserved’.

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