You may give some information about the author of the article (if you haven’t already done so in the beginning) and if the author is a guest contributor, do include a note of thanks to the author along with the contact information about the author. If you have any announcements to make, for instance you may be soon coming up with a bumper issue for Christmas, do so!
Clear instructions on how to subscribe or unsubscribe to your Ezine may be given in the footer. It may be a good idea to directly provide a link for un-subscription. Readers can click on the link and can automatically unsubscribe, which means that within a stipulated time, usually 48 hours, the request shall be processed and the reader shall no longer receive any more issues of the Ezine.
It is also advisable to put a link that leads to archive or older issues of your Ezine, again if you have not already done so at some other place in the ezine. This enables your readers to access back issues conveniently.
A Disclaimer is also generally provided towards the end. It is a fairly legal document that details the consequences if anyone uses any part of your article or Ezine without your permission. It can also be worded informally, but you can always consult your lawyer about specific terminology to use.
Other Information
Don’t forget to include your own contact information in your Ezine! Unsolicited email or even Ezine is considered as spam. If you have unspecified contact information, your Ezine will appear shady. You will not be able to garner trust of your readers unless you openly disclose your contact information. At the very least, do mention your full name, email address and website URL.
You can also try to bridge the gap between you and your readers by providing more personal information if you are comfortable with that. This can be your street address, phone number, fax number and so on. But do that only if you are comfortable with the idea of sharing such information. You don’t want to risk your own privacy after all!
A Word on Advertising
Let’s talk some more about running advertisements in your Ezine and how to make sure that they are effective. Like I said earlier, do not run plenty of ads in your Ezine, you will lose your credibility. They don’t want to see only ads; they have subscribed to your Ezine because they like the articles and the content in your Ezine, not because of the ads published. Hence, it is desirable and advisable that your ads are not more than 30% of the total content of your Ezine and that too only after you have established your ezine.
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