If you use your editorial space to relate to your readers, with time they would look forward to what you have to write. Don’t use your editorial space to write an entire article. You can probably give a little background info about the new guest author, a new product you are endorsing, an idea about the articles in the current issue, and so on. You can write it in such a way that it feels very personal. Set the flow and tone of your editorial as if you are communicating directly to your readers.
Articles featured in your Ezine
Without a doubt, your articles are the highlight of your Ezine. They constitute a major chunk of your Ezine and hence are to be written very tactfully. Your readers will eventually form an opinion about your Ezine based on these. Make sure that you don’t write really lengthy articles. Most readers would probably find long articles a drag and subsequently lose their interest mid-way. Feature only those articles that are relevant to your Ezine. For instance, if your Ezine focuses on cuisines of the world, you should not feature an article on how to solve ordinary computer hardware problems. If you write an article that has 10 tips to keep in mind while going to a beach, do not elaborate the tips unnecessarily. Your readers would appreciate it if you give them a concise and direct article that does not deter from its path.
Always, always, always write original articles. Do not use someone else’s article and claim it as yours. Also, don’t rework someone else’s article you have read somewhere and dish it out to your readers. You can write an opinion on it, or borrow ideas from that article, but don’t write the same article all over again.
If there is an article you feel will greatly benefit your readers you can choose to publish the entire article, however, you have to get the author’s explicit permission to do that. It is not possible always to get the entire article for your Ezine as the authors might not be willing to let you reproduce their original work anywhere else. But, always make sure that you do not ‘steal’ articles, you can borrow them after seeking permission.
You also need to give the required credit to the author and publish any additional information as required by the author of the article. It depends on every author’s discretion, so consult the author well in advance.
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