Index	Previous Page (16)	Next Page (18)

Finally, you can either write the features yourselves, or get someone else to do it for you. If you do get someone’s help on it, make sure that you own all copyrights and avoid unnecessary complications.

Invite guest writers to write in your Ezine

Many publishers invite guest writers to contribute to their Ezine. You could do the same. Also, it is a good practice to ask your readers to contribute content to your ezine by devoting an entire section such as “The Readers’ Corner”. This will not only encourage reader involvement but also build a small Internet community with your Ezine at the center of it. You also get good inputs from your readers that way and motivate them to contribute more and more. It is a smart trick to get good information for your Ezine as well as to obtain some variety.

How do you get people to contribute articles in your Ezine? It is not a difficult task; in fact, it is quite simple. Most people like their names in print, just for name and fame and the sheer excitement of getting other people read their work. All you have to do is give your readers a topic and invite them to write a 500 words article on it. Skim through the entries you receive, and you will surely get at least one article that can be featured in your Ezine.

Now, some people have great ideas, but not great writing skills. Do consider their idea and you can do some research and weave your own article around that article. Be courteous and give appropriate credit to the person who has given that basic idea, for example....’Thanks to Ms. Jenny Simmons of Santa Monica, California for the premise of this article’.

You can also have collaboration with freelancers who write mainly on the Internet and are in constant need of marketing their own website. In exchange of their service, that is, by writing an article for your Ezine, they get their own name and contact information and website URL published in your Ezine. Its free publicity for them, and it is good for you as well.
You can research for a variety of Ezines that relate to your target market in the Ezine directories. Then you can subscribe for them and get ideas for your articles. Some Ezines let you borrow their articles and also provide information about freelancers and how to find them.

Index	Previous Page (16)	Next Page (18)