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This is an added service that you can provide to your readers, which may also benefit you.

Updates to your website

Your Ezine is the perfect vehicle to launch your website and proclaim it to the Internet community. You can also regularly announce new changes or updates to your website. All you have to do is remind your readers to visit your website. You will be amazed at the clicks you can get on your website!

If you get more clicks to your website, you might also be able to generate more advertising revenue.

Additionally you can also announce launch of a new product, recent happenings, latest industry trends and so on.

Interviews

Another addition to the content of your ezine could be interviews of experts in your field. The interview need not be face-to-face interview or even phone interview. You can have the interview over the Internet also known as an electronic interview. All you have to do is contact your guests and find out a time suitable to them. Once you have their approval you can email them a short list of questions, which they may answer in brief. Remember devise the questions from your reader’s point of view.

Do not ask too many questions to put off the expert. Respect the time that your interviewee is setting aside for you and ask only relevant and to-the-point questions. Don’t hesitate to ask for clarifications if your interpretation is slightly unclear. When the interview is emailed back to you, you don’t have to publish it as it is.

As the editor of the ezine, you can select what part of the interview should be published in the Ezine. However, you cannot ‘edit’ the interview and twist the language, tone or idea presented in the interview. For instance, you may have asked the expert about his opinion on the new suburban restaurant that specializes in Lebanese cuisine. If the expert gives biased or derogatory opinions using foul or unacceptable words to describe the cuisine, you may choose to completely eliminate the question. You may include biased opinions – after all these are not your views, but you are much better off eliminating foul language in the ezine. That said, it is highly unlikely that a respected professional would use foul language to describe his opinions.

This way you get to maintain the expert’s opinion as well as be diplomatic so as to offend no one. However, it is a good practice to get an approval from the expert on the final version of the interview.

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