When introducing your expert, be precise and thoughtful. An introduction would highlight the expert’s credentials, current profession, interests and operations. The tone of the interview should not be bookish or prose-like. It should feel that the interview has been carried out in person and should be interspersed with expressions and statements commonly used in conversations. Hence, instead of ‘the recent practice of co-habitation amongst young urban individuals is contemptible’; choose ‘I don’t really care about the living-in scene that the yuppies go for nowadays’.
Interactive features that initiate reader involvement
There are plenty of ways through which you can motivate your readers to participate in some of the activities of your Ezine. You can set up polls and surveys that entice and amuse your readers. Even simple polls like ‘what is your favorite pizza topping’ will be welcomed! Some of these polls and surveys are for fun, some for getting an idea about the consumer behavior and some just to increase reader participation. The key is to encourage reader involvement. This can only help you in improving your ezine.
You can have bulletin boards and encourage your readers to post their opinions about the articles, reviews, etc. published in the Ezine. You can have a section such as ‘letters/emails to the editor’, like the kind magazines have, in which you can publish a few, if not all letters. You can also publish a few comments or quotes from the email; you don’t have to put the entire email. However, don’t go on printing only the good stuff about you and the Ezine!
Be sure to include some brickbats or criticism from your readers, your modesty and willingness to accept negative comments will not go unnoticed.
People love to see their name in print. You could have small perks like ‘reader of the day’ or ‘opinion of the week’ or something similar. Of course, ask your readers explicitly if you can publish their name and email address on your Ezine, as some people are fiercely protective about their online identity. If your reader wants to be anonymous let it be so. Always publish a privacy policy for your readers to access and understand. Convince your readers that your company adheres to such a policy.
Ask your readers for feedback and you can have a whole section dedicated to it. However, don’t make it lengthy. When you implement your reader’s suggestion, it won’t hurt you to say ‘Thanks to the suggestion made by Mr. Andrew Sutton of Dallas, Texas that you are getting a whole new ‘Downloads’ section’.
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