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To sum up, most people just ‘skim’ through Ezines. Don’t make skimming through your Ezine a daunting task for them. They don’t want to read lengthy articles or really long sentences that use words lifted from the thesaurus. Make your paragraphs short and your sentences brief. Use a lot of white space, as it will make your Ezine appear neat and less cluttered.

Personalize your Ezine. This makes your Ezine more approachable. For example, ‘John, here is today’s thought of the day’. You can also personalize ads that appear in your Ezine.

1.8 Finding Free Ezine Content and Articles

You don’t have to write lengthy articles to have a successful ezine. In fact, like we discussed earlier, lengthy articles can only have a negative impact on the quality of your ezine. Your article should have words ranging from 500 to 750, not more than that. There are various resources available on the Internet that provide free articles, which can be used for your Ezine.

Before you use any article described as free, make sure that you have asked for the author’s permission. Do not assume that just because the article is mentioned as free, you can use it conveniently. Carefully read the disclaimer mentioned on all these websites, just to get an idea of what kind of procedures do you need to follow. Usually, you may have to mention the author name by giving him/her due credit and provide a formal introduction.

Free resources on writing skills

* If you do decide to write the articles yourself, it is advisable that before starting out you brush up your grammar and language skills. High school grammar will be long forgotten. You would need to get a grip on professional communication and how to write crisp and concise articles. Innumerable websites provide help with this aspect.

1.9 Hiring professional writers to write for your Ezine

You might be overwhelmed by the thought of writing all articles by yourself for every issue of your ezine. This is where professional writers can be so useful. The best way to find such writers is by subscribing to various ezines that are pretty similar to yours or at least cater to the same kind of audience. There is every possibility that you may find a couple of great writers from these ezines. You may contact these writers and ask them to write for your ezine as well.

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