You can also hire ghostwriters for your Ezine articles. All you have to do is give them a fee for the articles they write. You can then pass off the final article as your own creation. Besides, you would also own all copyrights to the article. The point you should keep in mind here is that the ghostwriters should be totally trustworthy and your wavelengths should match completely.
The writer should understand what you expect of him and how exactly he or she should word the article and set its tone so as to suit your Ezine. Too much trust can backfire, unless you are absolutely confident about the quality of the articles. It is a safe practice to proofread the articles written by your writer and double-check the content, grammar and quality of the articles.
You don’t have to stick to writing articles or expecting articles from the professionals you hire. One interesting option is writing a column of questions and answers or tips. Hence, instead of writing something in article format, question and answer technique is also very appealing. For example, hire a pediatrician/child specialist who has some spare time every fortnight to write an informative column in the form of a questionnaire that tackles common issues that affect young children’s health in your Ezine about parenting.
Instead of asking the professional to write a dreary article, you can make it interesting by changing the format to a question-answer session. You may also invite your readers to participate by encouraging them to ask a question to the expert.
1.10 Formulating those great new ideas
The beauty of Ezines and eBooks is that they can be written about anything and everything. There are innumerable subjects worth writing about. The key is to have an open mind and be aware of the situation around you. If you regularly study various ezines that are being published you would have a fairly good idea on what to write about. The more you research and analyze the easier it is for you to inspect a typical reader’s mind. All you need is one ray of light and you can find your way out. Following are some great ideas that you can use to add effective content in your Ezine:
* Write a book or product review related to the topic of your Ezine. Don’t limit your review to only tangible books and products. Review internet-based services, websites, e-books, the choice is limitless.
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