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Even if the topics you have researched are constantly updated, the basic premise remains the same and you can use that as the platform of your article. For example, technical articles change as per the innovations that take place in the industry, but old information can be used to reflect on how the product has evolved. Also, historical information don’t change, the harrowing stories of World War II stays the same.

So, when your Ezine has such articles, it always helps when you save all the information that you have, so that you can sprinkle it tastefully in your articles.

1.11 Avoiding a few common pitfalls

These are some of the mistakes that most publishers make while starting out their campaign. Be tactful and you will be able to avoid them.

* Don’t start an Ezine about a topic you are not very familiar with. Make yourself an ‘expert’ in that field before you think of publishing an Ezine. Being an expert does not suggest knowing ‘everything’. In this sense, it merely means someone who knows a lot about a particular topic, and in fact more about it than most people.

* Don’t even think of starting an Ezine if you don’t plan it before hand. Good and sound planning is a must and you must set your goals right from the onset and then you can focus on how to achieve your goals. Don’t dive right it while hoping to make it through midway, it doesn’t work that way. You have to carefully study your market, competition, resources and what you want to achieve out of your Ezine (brand/product awareness, advertising revenue, exchanging information, etc.)

* Don’t be inconsistent in publishing your Ezine. If you have started a fortnightly edition, stick to it. Don’t get over-enthusiast and start a weekly Ezine and then cut down drastically to monthly or even bi-monthly issues. Make a reasonable estimate of the time and effort you want to put in your Ezine. Assess your capabilities and don’t be over confident. If you think you can publish weekly, start with fortnightly or monthly first and then see how it goes.

* Don’t change the format of your Ezine constantly, it shows that you are not steady and coherent.

* Decide before hand if you want ads published in your Ezine. Don’t throw in surprises at your readers.

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