* Don’t write lengthy, stretchy and repetitive articles in your Ezine.
* Don’t pile up your Ezine with too much information. Even if you have a lot of information to share, be patient and share it in bits and pieces, so that you don’t bombard your readers.
* Follow the tone of your Ezine. Be politically correct and reasonable. For example, don’t throw in a ‘joke of the day’ in your Ezine about AIDS awareness.
* Maintain the quality of your Ezine. Give quality information, otherwise your readership will dwindle.
* Give proper credit to contributing and guest authors. You can also provide a service of giving a link to their website from your Ezine.
* Send out your Ezine in plain text format only. Your program can also offer options to your readers like plain text, html, rich text, graphics on or off, etc. And please don’t publish only in HTML-only format. If you would like to publish an HTML Ezine, do publish a text-only Ezine along with it. Give your readers an option to choose between the two types.
* Avoid using animated graphics, flashing or blinking text, frames, advanced scripts like JavaScript, etc.
* Do take advantage of the technology and automate the services of your Ezine if and when possible. Like using auto-responder for sending automated messages and so on.
* Ask your readers twice if you must if they really do want to subscribe for your Ezine so as to make sure that you are not spamming them. Insist on this process commonly known as ‘double opt-in’, which is ethically followed by most Ezine publishers. In this procedure, when you get a request to add an email address for your Ezine issues, you can send an automatic email to that particular address.
Following a link provided in that email, your reader can click on it and that click will be registered by you so that you can add that email address in your mailing list. That way you can ensure that your readers are not unnecessarily spammed and unauthorized programs or persons are not signing up for your Ezine on their behalf.
* Be courteous and polite to your readers, even if they are not. And please do honor their request to unsubscribe if they want to discontinue their membership. Don’t forget that unsolicited mails are considered spam. Don’t push or force your readers to continue their subscription.
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