* Do plan ahead for growth and development of your Ezine. That way you will not be caught napping if your subscribers’ ratio suddenly rises. There are a lot of dynamics involved when your Ezine gains popularity and you have plenty of subscribers like planning for advanced advertising, collaboration with other services, getting more web-space and so on.
* Lastly, don’t get stuck in the grid and do take advantage of new ideas and profitable options. Expand and develop your Ezine and make changes as per the new trends and demands of your readers.
We have looked at most of the issues that you need to take care of while starting out as an ezine publisher. In the next chapters, we look at how each of the objectives behind starting an ezine can be achieved. The next chapter talks in detail about various strategies to build a subscription base for your ezine.
2. How to build and manage your Email Newsletter
2.1 Formatting content for compatibility with popular Email programs
Most Email programs allow all kinds of different formats these days. Email programs in the old days displayed only plain text messages. However, this has changed greatly and users can now send and receive mails in their full glory that includes special font, colors, messages, pictures, sounds, and animation.
An ezine written in HTML should be compatible with most email clients. The good news is that these clients do not have any special formatting requirements. A newsletter would be displayed as is in your subscriber’s email program. However, it is always a good idea to have every newsletter in two formats – one HTML and the other Plain Text, incase some subscribers have problems opening HTML mails.
You may want to keep the level of graphics down as it may take much longer for subscribers to open your ezine with a load of graphics. Prior to sending your ezine to subscribers ensure that you test your formatting for compatibility with all kinds of Email clients, especially Outlook Express, Microsoft Outlook, Eudora, and a few web clients such as hotmail and yahoo.
2.2 Frequency of your Ezine
One of the main dilemmas of ezine publishers is how often should they publish and send out their ezines. When you plan your ezine, especially initially, it is very much possible that you may get so excited that you would want to publish your ezine as frequently as possible. Although, this is a good sign it would not work well with your subscribers. The best thing to do is to start off with a monthly ezine and then increase the frequency with time.
|
Home
Tutorial
Home Page
Contact
