During the first few publications you would also get an idea of how well are you able to manage your ezine and your subscribers. This may be harder than you think. If you feel comfortable with the process you can then think of an ezine published every fortnight. Please note that it is not necessary for you to increase the frequency of your ezine to more than one per month. You should only do that if you feel comfortable. I have seen many cases of publishers hurrying up into publishing ezines every two weeks only to revert back to the monthly cycle.
Do not publish your ezine less than once a month unless your ezine is such that it can only be published once in two or three months. This would greatly increase the risk of your subscribers forgetting who you are. Conversely, do not go overboard by publishing every two to three days. Even if your content is timely or fabulous enough to warrant a daily publication, it is very likely that your subscribers may not be able to keep up with them and eventually unsubscribe out of frustration. The maximum frequency should be once a week.
Determine how much information you have which you can share with your readers. Daily Ezine like I said earlier, is not advisable unless you have timely updated information like news or stock market. Let’s say you are hoping to start a great Ezine that gives valuable tips on how to effectively use the MS Office products. You think that you have too much information to share and you start a daily Ezine that gives lengthy information on the subject matter.
Your reader enjoys the first couple of Ezines, and then he gets overwhelmed by all that information, and probably prints out the copies of your Ezine so that he can read it later when he has time. Eventually the copies pile up on his desk and his secretary is tired of cleaning up the clutter. He gets frustrated and even though he finds the Ezine highly informative, he has no option but to unsubscribe it. Whose loss is it? More than his, it is your loss. Weekly, bi-weekly or monthly Ezine is your best bet as the beginner.
Now if you publish your Ezine not very often, then your readers might just forget you! They might forget ever having subscribed to your Ezine. Or they will disregard your Ezine as one of the many spam messages that they receive and put you in their junk mail folder. Unless you have a super-special Ezine like an Ezine detailing some musical concert that happens only 4 times a year or about some festival that comes only once a year, then you can publish infrequent Ezines. However, it is not the very best strategy. Do start with a balanced frequency, not too often and not too sporadic.
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