The key is to work out a schedule and stick to it. Publishing on a regular basis would establish your credibility and suggest to your readers that you are organized and can meet deadlines.
Finally, although you may avoid sending out your ezine during holidays or just before them, you should not worry about the day of the week to send it out. Although, some experts would suggest that the best days to send out ezines are Tuesday and Wednesday this might not make a difference. Just pick the day that feels right to you and stick to it.
2.3 Intelligent strategies to develop your customer base
Ezines are aimed at developing a customer base for your other products. One of the first things you need to work out once you have a completed ezine is to devise strategies to increase your customer base as much as possible and as quickly as possible.
Write attractive descriptions
Most ezine directories, forums, discussion boards, and websites allow you to advertise your ezine by listing them on their site and providing a short description along with it. This is crucial – the first thing readers would look at is your subscription offer. Thus, it may be a good strategy to have at least 3 or 4 descriptions about your ezine catering to different kinds of audiences. You also need an eye catching heading.
While writing the description, address the reader. Do not just describe your ezine or your company; explain how the ezine would be helpful to your readers – I know I have mentioned this many times earlier and would probably keep on accentuating this point many more times through the course of this book. It only goes to show the importance of addressing the needs of your prospective customer. The key is to tell the reader what he/she will get by subscribing to your ezine.
List your ezines in directories and forums
Once you have the descriptions written, you should make an all out effort to list your ezine with as many directories, websites, forums, and discussion boards as possible. A list of such directories and forums is given later on in this eBook. You will start building a subscription base after listing your ezine with directories.
Use your competition to your advantage
Each of your ezine must be targeted to the right kind of audience. You cannot market your ezine to a very broad audience and expect huge success. This would not only reduce your success chances but also cost you considerable time, money and effort. How do you list your ezines in the right directories? The simple answer to this is by studying your competition.
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