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Your aim should be to list your ezines in places that list your competitor ezines. Of course, you need to make your subscription offer far more attractive than your competitor’s to have a higher subscription rate. Finding places that list your competitor ezines requires significant research. Start with finding ezines that are related to yours by surfing the various directories, forums and boards mentioned later on in this eBook. Once you have the ezines listed you should

* make a list of your competitors' subscription URL's and
* your competitors' subscription email addresses

Having a list of URLs would make it easier for you to search for places that list these ezines. Doing a simple search on various search engines can get you the desired results. Ensure that you list your ezine in all directories that list your competitor’s ezine.

There are other advantages of reviewing your competitor ezines. You'll find many great resources and articles in these ezines which you can use not only for your personal benefit, but also for the benefit of your future subscribers. These ezines can be a great source for improving the content of your own ezines.

Use your website well

The easiest way to build a subscriber base is to invite people to subscribe on your website. That’s pretty much a must and is probably where you’ll get most of your readers. You could do that by devoting a little space on your home page or by adding a little pop-up when a user logs in, or logs out.

But you could go further. There’s no reason why you couldn’t devote an entire site to recruiting readers which you could then promote in all the usual ways. You’d just need a homepage with good call-to-action copy, a free sample, and perhaps a secure area for subscribers to read back-copies. Very little effort and potentially large rewards.

In fact, whenever you collect someone’s e-mail, for whatever reason, ask them if they want to take your newsletter.

Cross Market your ezine

Cross marketing is a very effective way of marketing your ezines and building your subscription base. We will only touch on some of the strategies to cross market your ezine. These are explained in more detail in the chapter on Advertising.

Cross market as the name suggests involves forming alliances with your competitors so that both parties can benefit. Some of the forms of cross marketing are providing endorsements, exchanging content or articles, and exchanging ads.

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