My hosting company organizes this for me. They have a mail server that handles all the mail. I just sent them the newsletter and they send it out. Alternatively, you can use a professional list server such as Microsoft’s List Builder. There are a number of paid list servers found on the Internet. Some of these are listed below.
Listbox
Prices start at as little as $5, but this is for a list of less than 500 subscribers. For a reasonably sized list of between 1,000 and 10,000 the price rises to $30, allowing you to post out once per week.
Sparklist
Sparklist has a seemingly attractive rate of just $1 per 1,000. However, there is a one-off set-up fee of $25 (for a list of less than 2,000) and a minimum monthly fee of $50.
Biglist
Biglist has a set-up fee of $50 and a monthly starting rate of $40 for a list of less than 500 subscribers. This monthly fee rises to $120 for a list of between 5,000 and 10,000 subscribers.
Dundee Internet Services
Dundee Internet Services provide a number of choices. For a basic mailing service the set-up fee is $40. There is an additional monthly maintenance fee of $25 and charge for mailings at a rate of $0·45 per 1,000 based upon a message size not exceeding 8kb.
There are free list servers available too. While you can use these if you’re on a really tight budget, I don’t recommend it. First, they stuff their own advertisements onto your newsletter. This doesn’t just reduce the effectiveness of your brand, but it draws attention away from your own ads—provided you can persuade people to advertise on a newsletter like this. Their privacy policies have also come under a lot of criticism lately and even some of the biggest companies have been found to have used their clients’ lists to market their own goods.
2.4.2 Dealing with unsubscribe requests
Handling unsubscribe requests is as important as handling requests for new subscribers. At times it can be a time-consuming and tiring process. However, you must handle it regularly and attend to it without fail, as it is a part of your duty as Ezine publisher. The choice to join or leave your Ezine is entirely your readers’; hence if they choose to discontinue receiving your Ezine in their inbox, you must honor that request. You can also automate this process of unsubscribe, but it also helps if you provide different options to your readers.
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