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The following options can be utilized for handling unsubscribe requests:

1. Through website

Your readers can directly visit your website and click on the link which probably says ‘unsubscribe from our Ezine/newsletter’. Then you can provide a box where they can enter their email address or there are ‘login’ and ‘password’ boxes and after entering this information, your readers can choose to unsubscribe from your Ezine. It is a good practice to send an email on the address the reader has provided to double check that the user has indeed opted to unsubscribe. Some publishers choose to keep the email address active on their mailing list and only if the user confirms that he or she has indeed decided to opt out, only then they will be unsubscribed. This is done to avoid any misuse of automatic programs to unsubscribe as well as to make sure that only the actual reader has decided to unsubscribe and not anyone else posing as the reader.

2. Providing a link

You can also provide a link at the footer of your Ezine which directs your reader to your website. And then you can follow the procedure mentioned above to unsubscribe your readers.

3. Through email

Your readers can email you their unsubscribe requests on a specific email address you have allotted for handling unsubscribe requests. You can make the task easier for you and them by suggesting that they type the word ‘unsubscribe’ in the subject line so that you can direct their email in the appropriate folder. You can automate this process by using the auto-responder and send an immediate reply to your reader that you have put their request under consideration. And the second time when you have actually removed their contact from the mailing list.

2.4.3 Handling Bounced Emails


Bounced or undeliverable Emails are one of the main concerns of most publishers. Rarely would you find that out of all the email addresses that subscribed for your ezine, all work properly. Some of them are bound to be either temporarily unavailable or permanently discontinued.

Bounced Emails can be divided into two categories – soft bounce and hard bounce. Soft bounce is when the email is not working temporarily. This could be due to network slow down or congestion or other similar reasons. Hard Bounce is perhaps more of a concern due to the fact that it deals with permanent issues such as wrong email address, inactive or closed email address or other similar cases.

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