Index	Previous Page (35)	Next Page (37)

The bottom line is that with Double Opt in, you have a better chance of roping in targeted readers who are truly interested in your products. It gives you a high number of potential customers. Isn’t this exactly what you expect from your Ezine campaign? And if you are still not convinced, here are some more reasons to have a Double Opt-in subscription process.

* Double Opt-in may reduce the number of subscriptions; however, it certainly increases the prospect of targeting only receptive and interested readers

* Double Opt-in increases the credibility and trustworthiness of your Ezine. It portrays professionalism and reliability

* Higher credibility ensures long term relationship with potential customers

* It opens up other avenues such as marketing your Ezine to other publishers and advertisers

* Provides documented proof of subscription, thus eliminating false claims by readers that they were illegitimately subscribed to your ezine

* Save yourself time and money otherwise spent handling complaints and even legal claims from angry subscribers

2.6 The Ezine ISSN

ISSN as most of you would have guessed by now is similar to the ISBN for books. ISSN or International Standard Serial Number is an 8 digit unique number given to Ezines. This number is especially useful if you wish to submit your Ezines to reputed libraries (online or offline) worldwide.

Like the ISBN, having an ISSN would unique identify your Ezine. However, there are certain guidelines that have to be followed in order to apply and subsequently get an ISSN. Firstly, you should depict an intention of continuing with your ezine publication regularly and indefinitely. You may not get an ISSN if your Ezine is only going to be published for a short period.

Secondly, each issue of an Ezine must be uniquely identified by a number in addition to the ISSN. For instance, the Ezine for the month of October in 2003 could be identified as 102003 or something of this sort. You could also associate a unique number considering some other factor. The key is to have a unique designation for each issue of the Ezine.

The advantages of having an ISSN are very similar to having an ISBN for an eBook. One of the biggest advantages is that ISSN would boost the credibility of your Ezine. An Ezine with an ISSN would be seen as much more professional when compared to an Ezine without one. Besides, you only get an ISSN if you have been publishing one for long and intend to do so even in the future. This also augments to the credibility factor. Another advantage is that copyright violations can be addressed easily if you have an ISSN.

Index	Previous Page (35)	Next Page (37)