Building Interactivity and Personalization
Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a specific newsletter or product. Personalization of your website is another key element that can lead to customer delight and can increase response from visitors.
A consumer survey from the Personalization Consortium found that 56 percent of respondents say they are more likely to purchase from a site that allows personalization, and 63 percent are more likely to register at a site that allows it.
Personalization can lead to customer delight, increase a customer base for your newsletters and can ultimately increase your sales.
2.7.2 Domain Name registration for the website
In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a book store is indeed a book store.
On the Internet, however, it is an entirely different story altogether. Your domain name is the only clue to your online business. You do not have visual clues: no location, no look, and no store design. Instead, users have to type in a word or a set of words to reach your site. Your prospective visitor has no way of knowing what your site is all about until he/she finds it and reads its contents. Who can ever tell that Amazon.com sells books? Or that Excite is a search engine?
Your domain name can spell your success on the Internet. A good domain name is the best asset you can ever have. It can make your business stand out in the crowd, or just float aimlessly in space.
For better branding results, your domain name should be memorable and easy to remember. Remember the following tips when creating a domain name.
* The domain name should be short
* The domain name should be simple
* It should be suggestive of your business category
* It should be unique
* It should be easy to interpret and pronounce
* It should be personalized
* It should not be difficult to spell
* It should not be difficult to remember
Domain names can be registered through many different companies (known as "registrars") - a listing of these companies is available at ICANN: http://www.icann.org. You can register for 1 to 10 years - prices can vary anywhere from $10 to $20 per year. Most web hosting companies, will handle the registration process for you, but make sure that you are properly listed as the owner of the domain when it is registered. If you have registered a domain name for a specific period, make sure you renew it in time. You can be surprised at the number of cases, where site owners have let a domain name slip by if they have not renewed in time.
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