* At the end of your article, attach a 5 or 6-line 'Resource Box' that includes your website URL and/or your email address.
* When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You'll be amazed at the improvements you can make. Those final improvements are what make the difference between an article that gets published and one that doesn't.
2.9 Making use of Ezine Software – Automating the Ezine process
The process of creating and distributing ezines involves a number of phases right from developing content and format to marketing and advertising to delivery and distribution. Most Ezine publishers, especially smaller companies and individuals deal with content creation and ezine marketing themselves. However, as many have found out hiring third party Ezine software vendors may be a good idea.
These vendors would take care of distributing and delivering your Ezine to your customers at nominal rates. Doing so would save much of your time and effort – something that should be directed at creating informative content and developing marketing strategies.
You can do your distribution yourself as well. More on this is discussed in the chapter on advertising in this eBook. However, if you do decide to outsource this process to a third party, there are some considerations to keep in mind in order to determine the best solution provider.
The beauty of hiring firms that provide Ezine software is that many of the other aspects such as formatting, managing, administering, and tracking are also automated by these.
At the outset, let me also mention that you could also buy such software and manage the whole process yourself. However, I would recommend that you outsource the delivery process to a credible and reliable software vendor.
Here are some of the features to look for in Ezine software and the service providers.
Content Management
Most ezine software offer tools to manage the content of your Ezine. This includes content formatting functionality enabling content to be published with different kinds of pre defined templates, and formats such as text, HTML or a combination of both. This is an extremely handy tool.
Personalization
This tool allows ezines to be personalized for every reader. For instance, before sending an ezine to a particular reader this tool would fetch the name of the reader from the database and address the ezine directly to that reader. Thus, instead of a “Dear Member …” you could have a “Dear John” or “Dear Samantha”. We discussed earlier the importance of personalizing newsletters. This tool does just that.
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