Moreover, you could also personalize on the basis of interests, age groups and so on. For instance, you could have pre defined content from the same ezine for teenagers and different pre defined content for senior citizens.
Scheduling and Administration
Scheduling allows you to automatically send out the ezines at a particular frequency. You could automate when and how many times to send the ezine within every month. Apart from this a content management system would also empower you with all kinds of administrative tools such as managing the look and feel of the ezine to managing subscriber lists and the works.
Managing Subscriptions
Ezine software include tools that enable creating and managing subscriber lists for each ezine, automatically handling subscription as well as un-subscription requests, edit and update customer database, handling non existent email addresses, and providing confirmation as well as welcome messages to new subscribers with the help of autoresponders.
Moreover, some software also provide tools to break up and analyze customer lists, which can be very useful.
Tracking
This is probably one of the most important aspects of any ezine software. You should always seek a software or service that provides a very reliable and comprehensive tracking and reporting package. Ensure that detailed statistics about your readers, delivery, and circulation are provided. The more the statistics the better it is for you to analyze the performance of your Ezine campaign.
Reliable method of delivery
Before hiring a service provider or installing a software test the delivery process to ensure that it is timely and reliable. Do you want your email newsletter to go out at by specific time of the day or be delivered within a certain time period? If so, you'll need to determine the speed at which your email newsletter vendor can send out emails.
Most email newsletter software systems are set up so that once you click send, your email is out the door. However, if this is important to you, look for a vendor that allows you to stop mailings in mid-stream to prevent any errors.
Other features to look for
Apart from the above mentioned, there are a few other things to keep in mind before you decide on a vendor. For instance, does the vendor implement very strict policies against spam? Do they have any mechanism to solve spam complaints? I would highly recommend a vendor that prevents spam as this is one of the most common complaints that readers lodge against ezine publishers.
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