2.11 Using testimonials to improve credibility
Testimonials improve credibility of your Ezines. They improve the feeling of trustworthiness amongst prospective subscribers. In fact, testimonials have been known to increase the number of subscribers greatly!
The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your Ezine the more likely potential subscribers will want to do enroll with you. Testimonials “speak” to potential subscribers in an honest, believable way.
Write a personalized email to every existing subscriber and request them to provide a review of your Ezines. Ask them what they liked best about your Ezine. Most readers would be happy to assist you. Here are some tips on how to approach subscribers for testimonials.
* Give a sample issue of the Ezine to a group of users in your target market. Ask them: - if they found it useful - how they would improve the product.
* Give a sample issue to an industry expert - Someone with a complete knowledge of your field is well suited to judge how your Ezine works.
* Always get permission to use the testimonial. Have them sign a release form granting their permission to publish their testimonial in the Ezine as well as the website.
* Fully identify the person while quoting the testimonial. This includes the full name, occupation, and company name. You could also include city and age if you have permission from the person to do so.
* Testimonials can be used on a testimonials page on your website; they could be scattered throughout your website; they could be used in marketing and sales letters; in autoresponder messages; and in brochures.
The words of a satisfied reader are powerful tools for building trust, promoting your reputation, and increasing subscribers.
3. Making Money from Your Ezine
3.1 Paid Ezines – Do they work?
Information is freely available on the Internet. Do paid ezines work? The answer is in most cases they don’t. The magic word here is most cases – there are exceptions where paid ezines have been highly successful.
If you are just starting out with your ezine forget about asking your subscribers to pay for your ezine. Paid ezines can only work when you have established a name for yourself. Besides, if your main aim behind running an ezine campaign is to promote your other products avoid having paid subscriptions. You may charge for ezines if you have been able to regularly publish them for a period of time constantly increasing your subscriber base.
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