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What can make the transition from free to paid ezine successful is out of the ordinary content. Your ezine should have extremely unique and informative content that would otherwise not be available freely on the Internet. People are only going to pay if they find that your ezines actually help readers. For instance you could have an ezine about Search Engine Optimization wherein you provide tips and guidelines that are proven and not available elsewhere.

Another aspect of paid ezines is the ability to accept credit card payments. There is no use having a paid ezine and only accepting the payment in terms of checks and money orders. Having a payment gateway such as ClickBank or PayPal would certainly help.

Paid ezines may work when administered and marketed in the right way. The key is to convince your readers that they would be getting their money’s worth by paying for your ezine.

3.1.1 Developing a fee-based Ezine

As soon as you start charging for your Ezine, your readers will start expecting a higher standard from your Ezine as well as a good value for their money. You need a well-thought out and balanced strategy so that you can convince your readers that they are definitely getting valuable information. You also need to provide unique and exclusive information that your competitors do not provide. If you churn out the same type of information in your fee-based Ezine, which is also provided by another free Ezine or website, your fee-based model will never work.

Here are a few strategies you need to keep in mind if you want your fee-based model to be successful:

3.1.2 Provide extra-ordinary content

You need to make sure that you provide exclusive content for your fee-based Ezine. The information that you provide must be of great value and must intrigue your readers. Your readers must be compelled to actually pay and obtain the content. Such information can be exclusive industry news, insider information on the stock market, top-class tips, question-answer sets for competitive exams like GMAT, SAT, etc., high-quality reliable medical information and so on.

Whenever you provide targeted information for such a niche market, make sure that you hire an expert to write the articles or provide information so that you can attach credibility to your Ezine.

3.1.3 Employ ‘direct response marketing’ for your Ezine

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