Revamp your website/Ezine
Give your website or Ezine a face-lift and show a glimpse of it to your readers. Present before them what is in store for them if they choose to be paid members. If your readers see that your Ezine and website looks just the same and has no apparent changes done to them, they might not find it promising enough. Hence, before you get ready to launch your Ezine as a paid Ezine make sure that you have redone your website so that it looks and feels updated and informative.
3.2 Automating your Ezines with Autoresponders
When you are a beginner, you have very limited subscribers. So, tasks such as adding new contact info, welcoming new reader, sending him/her regular issues, emailing him/her official notices, answering feedback and responding to reader comments, unsubscribing clients, etc. can be boring if not difficult.
It becomes increasingly difficult once you start growing your readers’ base. Thankfully, you can automate this process, which makes life a lot easier for you. If you are using your own email program to send out regular Ezine to your readers, you can tweak the options features in it so that it enables you to send out multiple emails, automatic replies to every email you receive, forwarding emails to respective folders so as to organize the clutter in your inbox and so on.
An automatic email responder is a program that can set pre-formatted responses that can be sent automatically once it receives any email. There are simple auto-responders that merely send a specific reply to any email received by it and there are complex auto-responders that require complicated programming and are programmed to do multiple tasks. Complex auto-responders also send specific emails at regular intervals in response to that one email it receives.
The following are the uses of auto-responders:
* You can use it to send out information about your Ezine and how to sign up to receive regular copies of your Ezine.
* You can send out official notices or announcements about changes in your Ezine, a preview of the next issue, if you are planning on publishing a special article on some topic or an exclusive interview of an expert and so on.
* This program can be used to send out replies to user feedback. For example, the standard ‘thanks for sending your valuable feedback’. Later you can personally send out responses to specific comments or queries.
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