* You can send out automatic ‘thank you and goodbye’ messages to the readers who are choosing to unsubscribe.
* You can also send out sample issues to new and potential subscribers
* You can distribute news and notifications of archives on your website.
* You can also send promotional offers using this program.
* This program can help you distribute your advertising rate information and other media related info that can bring about more business for your Ezine.
How can you go about signing for auto-responders? The following are the basic steps that cover this process:
* Your first step is to sign up for an auto-responding service. There are various web-hosting services that also offer this service as a part of the package. However, if you are to explicitly choose for this type of service, then it is a good idea to select it. One advantage of this is that since you have the same domain name for your website and for your auto-responder owing to the common web-space provider, there will be apparent consistency and your auto-replies will look more professional.
However, if your web-hosting service does not provide this additional service, then you can sign up for auto-responders through various commercial websites that are on the Internet. Most of these services are free, while others charge a small fee.
* Secondly, choose a simple and easy to remember name for your auto-responding service. You can also choose different names that target different types of emails that you receive. For example, your Ezine is ‘All about Mexico’; for new subscribers you can have ‘welcome@allaboutmexico.com’, for unsubscribe requests, you have ‘goodbye@allaboutmexico.com’, for news and notices you have ‘news@allaboutmexico.com’ and so on. Always choose short and descriptive names.
* Next, decide upon the text you are planning to use in your auto-responder messages. Choose appropriate messages for appropriate responses.
* Now, configure the auto-responder so that it fits in your requirement. Choose how often you want the auto-responder to send messages. You can also select if you want each copy of the message forwarded to you. You can also choose if you want only specific messages forwarded to you, for example every feedback message received by your auto-responder or every complaint received by it should be forwarded to you on your email address specified by you.
* Lastly, test the auto-responder to make sure that it is fully functional and you can put it into practice. Send test emails to each address you have created using auto-responder and check the replies you receive. See to it that you have not received garbled text or there are no missing words or data in your reply. Check how long it takes for you to receive the automatic message; it should not take more than a few minutes. Check the message format and if you have provided any links in the message, see if they are functioning properly or not.
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