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3.3 Selling Ad Space in Your Ezine

We discussed paid ezines as one way to generate an income from your campaign. One of the most popular ways of generating income with Ezines, however, is through advertisements.

If you are a reputed and established Ezine publisher with millions of readers, chances are that the advertisers will come running after you, trying to push you to publish their ads in your Ezine. However, that is when you are an expert Ezine publisher and have spent your time and effort in building your Ezine to the state where it is today. Let’s talk about how to deal with selling ad space in your Ezine when you are just starting out in the Ezine publishing sector.

The number one thing to keep in mind is that the amount of money you charge per advertisement depends on the kind of publication you have. If you have an Ezine catering to a niche market, going out only to a specific group of readers, who are focused and who know what they want, you might want to charge higher for the ads you publish in your Ezine. This is because your advertisers know that their ads are going to reach the right strata of consumers and the people who will read their ads are actually potential purchasers of their products.

Similarly, if your Ezine is about a common market or provides information that reaches a wide variety of people, like news stories, etc., then you might want to charge less per ad. This is done as the competition is too high in the field that you are and there are many Ezine publications dealing with the same product as you are dealing. For that reason, you might want to start with charging less per ad.

However, there are no fixed rules on how you should charge for the ads that are published in your Ezine. You have to determine the worth of your Ezine, as in how valuable it is to your readers. Will they miss your Ezine if you stop publishing? Do they enjoy reading every issue that you publish? When you determine the importance of your Ezine in the lives of your readers, you can determine the value of ads you want to publish in your Ezine. Simply said, the more popular your Ezine is, the higher revenue can be earned through selling ad space in your Ezine.

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