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Another thing you need to consider is the frequency of your publication, that is do you publish weekly, biweekly, monthly and so on. If you publish a weekly Ezine, your advertisers are divided into four slots per month; that is they can get their published as often as four times a month if they want. This does not mean that the value of their advertising is decreased as they are published more often, it actually means that the more active their ads are, the higher chances they have of getting their ads noticed by readers.

Do not fall in the trap of providing as many as ads as you can in your Ezine just so that you can earn more advertising revenue. It is true that you might earn more revenue from your advertisers, but you will fall down in the eyes of your readers, as they will not appreciate getting bombarded with so many ads. No one likes having to wade through plenty of advertisements in order to actually find the information they want. It is exasperating and frustrating, and they might decide to unsubscribe rather having to go through this ordeal.

A typical Ezine ad should be approximately 6 lines in length, 65 characters per line and it should have an accompanying URL linking to the advertiser’s website or have the email address specified by the advertiser. You can also have ads as long as 8 lines and you can charge more for every line you add. The longer the ad is, the better the promotion for the advertiser. Subsequently, you can charge more for that.

You don’t want to run ads and simply hope to get your readers to click on them when you just start out. Wait till you get a fairly decent number of subscribers, before you can expect to get good response rates. Till that point, you can run your own ads or public service advertisements in your Ezine. Make sure that you run at least a couple of these ‘not for profit’ ads, so that when you do decide to run ads for profit, you do not take your readers by surprise. If your readers are used to see an ads-free Ezine, they are not going to like the idea of seeing ads suddenly. So, do keep this point in mind when deciding your advertising strategy.

3.4 How to place ads in your Ezine

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