As far as advertisers are concerned, if you want to please them, get good response rates for them. That is the fundamental rule for having a congenial relationship with your advertisers. If they like the response rate that their ads are generating, they are likely to place repeat ads in your Ezine. If that is the case, you can be assured of the advertising revenue that you will generate as your repeat customers are going to give you unfailing business. The key here is how to strategically place your ads so that your readers notice them and are motivated to click on the ads and generate potential income for your advertisers.
You can place the ads in the ‘most read’ or ‘most popular’ section of your Ezine. Doing reader survey and getting feedback from them can find this out. That way you can determine the most read section of your Ezine and place the ads in or around that section which can draw potential customers for your advertisers. Another good strategy is to place ads right at the top of your Ezine, just where it has begun or right near the end of it.
Your readers are more likely to click ads before the content has begun or after the reading content has ended. They will not be bothered by unsightly ads that spring on them while they are reading an interesting section or article in your Ezine. And they will actually have the time to read the ads and possibly click on them once they are done with the reading or have not yet started reading your Ezine.
You have to strategically place ads in your Ezine and not just scatter them randomly in your Ezine. This policy of yours will be significant in deciding whether your advertisers will go to you or your competitors for placing their ads. I have provided a recommended ezine template, including suggested ad locations in the “resources” section at the end of this eBook.
3.5 How to get advertisers’ attention for your Ezine?
You can get advertisers’ attention for your Ezine by creating a comprehensive online media kit for them that has all the information they need to place an ad in your Ezine. You would be boosting up your chances of catching the advertisers’ fancy by creating a catchy one-line link on your Ezine. For instance, if you have an Ezine on Real Estate you could place a link titled ‘Are you looking to reach ‘x’ number of prospective home-buyers?’ that directs them to your website, which gives complete advertising information to real estate developers who are interested in placing ads in your realty Ezine.
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