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Your one-line revelation will tell them that the niche market they are looking for is the one that you are targeting.

Your advertisers will love to know all there is to know about your Ezine and whether they should place their ads in your Ezine or not. They would want to know the subscribers rate, the click through rates of ads placed in your Ezine, testimonials from other advertisers, etc.

A good idea is to create a website or an email template which has an all-inclusive information which can be of benefit to your advertisers. This is known as a media kit. Your media kit is like your portfolio, which has all the data and statistics about your previous works and what you have to offer.

The following pointers can help you come up with a great media kit.

* You can write about why is it a good idea to advertise with you. You can mention the perks and benefits and the competitive rates that you offer. It is basically a sales letter and you have to be professional and precise in writing it. Don’t over-use marketing lingo and give practical information to the advertisers.

* Also provide demographic information about your subscribers, as in their age groups, profession, locality, and so on. Use percentages, charts and figures effectively to describe your subscribers.

* Provide them with a rate card, which has all the information about different rates that you have for ads. You might want to have different rates for different sections, different dates, etc. For example, you might have different rates for ads that are placed in your Ezine around Thanksgiving Day to new years day. Mention it clearly so that it is easy for anyone to go through it and make their decision.

* Some of the most effective items you can place in your media kit are testimonials from other advertisers or subscribers that vouch for the effectiveness of the ads placed in your Ezine. For example, real life experiences of an advertiser earning considerable revenue from placing ads in your Ezine and getting benefit of your vast reader base. Or if a reader has emailed you about how the ads have helped him or her in discovering a great product, publish it here. This is highly effective as your potential advertisers will immediately relate to the experiences and it is way better if others talk about you rather than you blowing your own trumpet. You can get the advertisers and readers to comment about the ads by specifically asking them for their feedback. You can encourage the readers to comment generously and you can email the advertisers and ask them to email you about the response they receive.

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