* Provide all the necessary contact information that can be utilized to contact the appropriate person for placing ads in your Ezine. Give out email address, phone number, fax number, postal address, whatever you can and want to use for this purpose.
* You can also have an online inquiry form, which can be used for advertisers if they seek more information. This form can ask for information like name, email address, other relevant information, phone number and a suitable time to contact them. You can also have an online order form which has fields like name, contact details, ad text/ad copy, credit card details and so on.
If you want to process advertising orders online, you must accept credit cards and you must have a very trustworthy web page secured by the acceptable security standards.
Contact your existing advertisers regularly via email and inform them of the offers and deals in your advertising rates. The words and phrases that your advertisers will love are ‘improved’, ‘competitive’, ‘slashed down’, ‘discounted’, and of course ‘free’.
If you have a weekly Ezine, offer them one out of the four ads for free or at 50% off rates. This is something that can be done when you have an established Ezine and have a loyal readers as well as advertiser base for your Ezine. But this is a strategy you can keep in mind for later.
4. Advertising your own Ezine
4.1 The Advertising Campaign
4.1.1 Setting up your advertising campaign
Newsletters are generally used as tools to market other products or services. You would hardly have a newsletter which itself is an end-product. For this reason, advertising is an integral part of building and publishing any newsletter or ezine.
Before you start your advertising campaign, you need to carefully plan it. Start by asking yourself what is the purpose of the campaign – what product would you be advertising through your ezine? There are many key aspects of a successful campaign. Let us discuss each one separately.
The Timeframe
One of the first things you need to decide is how much time would you give your campaign. You cannot have an indefinite campaign. It is always advisable to fix a start date and an end date to your advertising campaign. The reason for this is that within a specific timeframe it is easier to track the performance of your campaign as well as set up a budget. Besides, if at the end of period you find your campaign to be successful, you could always continue with the same strategies.
|
Home
Tutorial
Home Page
Contact
