There may be plenty of Ezine publishers writing on the same topic as you are. From a reader’s point of view, if I am interested in a topic, I might subscribe for lets say 10 Ezines, however I might not read them all. I might just skim through them, and read only those articles that really arrest my attention. Why would I want to read a very similar article in all the Ezines that I am receiving? If you want me to really read and appreciate the content of your Ezine, you have to make your Ezine extra special. You should aim at making me unsubscribe from all the other Ezines ensure that I subscribe only to your Ezine.
The road plan to success of your Ezine has 3 basic steps, first step is find out your strengths and weaknesses and determine your area of expertise, second step is find out your target readers and the third and final step is to figure out your purpose behind creating an Ezine. Once you find out the answers to these questions, you are halfway through.
Let us discuss these 3 steps in some detail:
1. Determine your area of expertise and find out your strengths and weaknesses.
Everyone has at least one thing that they really, truly like. It can be something technical and professional like stock market, computers, real estate, and so on. It can also be recreational or some kind of hobby like sports, wine, video games, etc. You may feel strongly about issues like law, women’s rights, emotional and social issues like raising children. Then there are mysterious topics like artificial intelligence, and extra-terrestrial communication.
Weave your Ezine around the topic that you feel strongly about. You will be able to pour your heart and soul only when you truly enjoy the topic. Use your imagination, but don’t go overboard. Make sure that you are not creating any run-of-the-mill type of Ezine that will be lost among the many similar Ezines available on the same topic.
You have to be outstanding in order to shine among the rest. Even though you choose a topic that has been already chosen by many and competitors have squeezed every last drop out of it, if you still have something unique to say about it, go ahead, challenge your imagination and turn the product.
Do not choose the topic that is completely alien to you. I like to read fiction on and off, and there are plenty of Ezines on fiction, and there is still more to write based on your individuality. But I don’t have enough material to write on it, I just like to read a novel every now and then. Unless I do enough research on it, and figure out that I really find fiction incredibly interesting and I can write an interesting Ezine on that topic, then it is worth delving into that field.
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