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You could also ask your web host to set up specific CGI scripts that can make tracking and analyzing visitors easier and less complicated.

Documenting tracking results

Tracking the performance of your advertising campaign means nothing if you do not have all results documented for later analysis. Results could be documented in an excel spreadsheet, a database, or any other system you are comfortable with. Given below is some of the data that you should record.

* Advertising medium
* Website address
* Email Address
* Number of Visitors per day/week/month
* Date of advertisement
* Cost of advertisement
* Tracking tool
* Inquiries per Ad
* Sales per Ad

These are some of the guidelines that can help make your campaign successful. The next phase is to figure out where to advertise your ezines.

4.1.2 Places to advertise your Ezines

Just like advertising options, the net offers a range of advertising locations as well. There are many places where you could advertise your Ezines successfully. Some locations can be expensive, whereas some are free of cost. The key is to figure out the right balance of places to advertise your ezines.

Given here are some of the popular avenues for advertising ezines.

Advertising in Search Engines

Listing your newsletters in popular Search Engines is probably the best way to spread your message to a wide as well as focused audience. Most marketers use Search Engines as their primary marketing tool.

There are innumerable search engines on the Internet – some list your ad for free, whereas some are quite expensive. Some of the most popular search engines are:

* Google
* Yahoo
* AltaVista
* Overture
* Lycos
* Excite
* Northern Light
* Infoseek
* Hotbot
* Ask Jeeves

Every Search Engine has its own set of rules on how to submit ads. Apart from these, rankings in the Search Engine Listing play a major role in reaching targeted audience. There are many guidelines to follow to improve your rankings without having to increase the cost of submission to various search engines. Apart from these, there are also paid programs such as Google AdWords that can get you a wide base of subscribers.

My book on Search Engine Marketing would give you excellent detailed insights on how to attain great results through Search Engines.

Setting up Joint Ventures

We saw earlier how you could earn money by selling ad spaces in your Ezine. While earning income out of advertisements is a good option it may not hurt you to be a bit creative in your advertising. Instead of asking for cash in return for advertising space, you can ask for a reciprocal promotion on a partner’s newsletter. As long as you’re not competing, setting up joint ventures with complementary businesses is a great way to increase your customer base—and boost your sales.

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