For example, you could trade articles or interview other ‘experts.’ Or offer special deals on your partner’s goods.
In its simplest form you would select a complimentary product, take a good look at it and, if you are happy with it, make it the subject of a feature article in your newsletter, recommending it to your readers. Your joint venture partner would do the same thing with one of your products or services. Giving a product an 'independent' third party recommendation is an excellent way to increase sales with both parties benefiting.
Advertising in Newsgroups, discussion forums, and announcement lists
Newsgroups are great sources to target your ezines to focused audiences. There are numerous free newsgroups catering to all kinds of subjects. You should start by listing out a few newsgroups that address your industry or subject. However, whenever submitting messages and ads to newsgroups ensure that you follow the rules.
Responding to any messages that you may receive from readers is essential. It is imperative that you post a clear response to a message from all readers who show interest in your ad. This will ad to your time and effort but it is certainly worth it.
Similarly, you could also post ads in discussion forums. Discussion forums are very similar to newsgroups. Like newsgroups you could find numerous forums on particular subjects.
Lastly, there are also lists known as announcement lists, which are a great way to announce your ezine to targeted audience.
Submitting your ezine to directories
This is one of the most popular forms of advertisement for ezines. There are many Ezine directories that list several Ezines by type and category. For instance Ezines are listed by Subject, Industry, and so on.
All directories would ask you to provide a description of your Ezine. This is where you can score above your competitors. Write an eye catching description highlighting most benefits of your Ezine and your product. Write in brief how your ezine could help a reader. Detail any offers or incentives that you may provide to your subscribers.
I would recommend that you study similar ezine descriptions before you submit your own description.
4.1.3 Testing with Ad tracking programs
There are two main factors that make an Ad effective – Content of the Ad and the sites where it is advertised. Most experts would agree that constant testing and experimenting is the only way to ensure that you get the right combination. However, the question arises – How do you test your Ads? An integral part of any advertising campaign is, knowing which ads bring you the most visitors. After all, you may have banner ads, newsgroups ads, ads in other newsletters and articles, ads in autoresponders, or a simple classified ad on a website.
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