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Every marketer can only benefit by knowing:

* which of the ads received the best response
* whether free classified sites are worth the effort
* what other ezines are the most profitable
* how a sponsored newsletter ad compares to the standard one
* whether animated banners are better than static ones
* how effective are your email ads
* does the ad at the start of an newsletter or article outperform the one at the end

Ad Tracking programs would answer all of these questions. They can help you analyze the effectiveness of every single ad and hence they should be an integral part of every marketing campaign. There are many comprehensive Ezine Ad Tracking programs available on the net for reasonable costs.

4.2 Advertising in other Ezines


Just as you can sell advertising space in your ezines, you can also advertise your ezine in other newsletters. You can use those ads to promote your business or to invite people who read newsletters to read your own.

The key is to pick your partners carefully. There’s no point just picking a newsletter with the cheapest rates; you want to make sure you choose an outlet that appeals to the same buyers as you. You also need to think about where your ad is going to be placed. In general, the higher the position the better.

Besides, the more the merrier too. Don’t expect a huge response from a single ad. It’s always best to think of advertising in terms of a campaign. You’ll get a better deal—and better results—if you reserve an advertising slot for four or five issues than if you buy them one at a time.

Let us look at some of the aspects of advertising in other ezines a little more closely.


4.2.1 Targeting Ezines that cater to your kind of audience

I touched on this point earlier. Unless you advertise in ezines that are read by your target audience, your advertising efforts would hardly yield any benefits. Think about it – wouldn’t it be crazy to advertise in an Ezines that cater to the business audience when your ezine talks about something completely unrelated, say horses.

The best way to go about finding ezines that are similar to yours or even compliment yours is to analyze some of the most popular listing directories, forums, and discussion boards. A huge list of resources is provided in the last chapter of this eBook. List out all the ezines that seem similar, and if possible, get subscribed to receive a few issues of the newsletters to check out if they are worth advertising in.

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