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Look for ezines that have fewer ads

You should avoid ezines that have a cluster of ads. This would reduce the impact of your ad vastly. Always look for ezines that only have a few ads. Besides, ensure that other advertisers are professional and have a credible image.

Look for ezines that deliver good content

Content is probably the most important ingredient of your ezine. Similar is the case for all ezines. Thus, you should look for ezines that have great content. Unique and quality content will only attract more people, generating a higher response rate for your ad. In fact, it may be a better idea to advertise in a quality ezine that has only a couple thousand subscribers as compared to an ezine that has common content with more than 20,000 subscribers.

The key is to look out for similar qualities in other ezines that you would want in yours. You may check out if the ezine has a website, if the host and domain name is free or paid, is the mail list provider free? How good is the layout and formatting of the ezine? And so on.

Apart from these, there are a few pitfalls to watch out for. These are some of the cheap tactics ezine publishers follow to get a higher subscriber base. However, you would be much better off avoiding ezines with questionable tactics such as these:

* Many publishers collect email addresses of various readers from sources such as FFA (Free-for-all) lists. These may not be termed as spam or Opt-out but they are certainly not 100% Opt-in. Chances are that many of the readers who are listed in such lists would not want to be subscribed to the ezine. Avoid all ezines that seek subscribers using such strategies.

* Like I said earlier, avoid ads that have a cluster of ads. Some publishers try to incorporate as many ads as possible with the sole aim of earning more money. Avoid such ezines.

* Avoid ezines that advertise your competitor’s ad as well. Besides, if the publisher himself has a very similar ad it wouldn’t make sense to advertise in that ezine.

These guidelines should help you in selecting great ezines for your advertising campaign. Follow your instincts; if you find something suspicious stay away from the ezine.

4.2.3 The Ezine Ad Copy



The basic purpose of any Ad is not to sell your product but to attract potential subscribers. Your ezine and website are responsible for making sales of the product you may be promoting. The key is to have an eye-catching Ad. This is where the Ad headline is so crucial. Most people only look at the headline of the Ad.

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