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Your work is only half done once you finalize the ad copy. Testing your ad is as vital as designing it. Experimenting with different Ads can immensely improve the success rate of your campaign. Design a set of ads containing different headlines and description. The basic message of each ad should be the same. A detailed analysis of each of these ads will ascertain which ad gets the highest response rate. This way you can pinpoint successful ads and persist with them.

Ads can be tested and analyzed using ad tracking programs and scripts. These have been explained earlier. The “Resources” section at the end also contains a list of useful ad tracking tools.

4.2.4 Swapping Ads with other Ezine publishers


Swapping ads with other ezine publishers is a neat way to avoid paying for advertising. This strategy can work wonders for your ezine campaign. You could form an alliance with other ezine publishers wherein you could request them to let you advertise in their ezines for free. Of course you would then have to return the favor by letting them advertise in your ezine for free.

This eliminates the cost of advertising in other ezines. However, you may also have to part with any income you would be generating by selling advertising space in your own ezine. The choice is yours. If you opt for ad swapping, ensure that you reciprocate with a publisher who is credible and professional. You wouldn’t want ill repute publishers to advertise in your ezines.

4.2.5 Submitting articles to other Ezines


Publishers of ezines are always on the lookout for additional informative articles for their ezines. You should always take benefit of this.

Write a simple information packed article (about 500 words in length) on a subject that your are knowledgeable about and submit it to other editors with a suggestion that they might like to use it in their next edition.

These articles could be about anything. Of course, they have to be related to the topic of the ezine. If your article is informative and content rich you stand a good chance of having it published in other ezines. There are some great advantages of having your articles published in other ezines.

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