* Such a strategy introduces you to a large audience, which may very well be your target audience. Good articles can build your credibility and reputation as a source of great information. This would help you market your ezine much better.
* It also allows you to use your signature file to advertise your business.
Submitting articles to other ezines can be a great source of prospective readers for your own ezine. However, there are a few things that you should keep in mind when you write the article.
While your article may not be an effort to promote your business, your 4 to 6 line resource box should be an outright ad for you and your business. You are free to advertise your web site, your products, your services, or any affiliate program that you are a member of.
One of the most important ingredients of the article is the title itself. The title is what readers would look at and if that doesn’t seem appealing, most readers would not give your article a second glance. The key is to have an attention grabbing title, much like the heading of an ad. It may be a good idea to have a few titles in mind before selecting the final title.
Organize your article so that it flows perfectly. Divide it into four or five main sub topics instead of having a continuous flow of text. Once you have the sub sections divide the article equally amongst them. For instance if you have 5 sub sections and decide to write an article of 500 words, allot around 100 words for each section. You may not follow this strictly but the idea is to have proportionate sections.
At the end of the article do not forget to insert a resource box. This is what will fetch you subscribers for your own ezine. Include your name, website address, and ezine name. Along with this include a few benefits of your ezine. Bear in mind that your best chance of getting subscribers is when the article you write is similar to your ezine subject. There is no point in writing an article about sports when your ezine caters to the business audience.
Finally, proof read your article numerous times and spruce it up as you progress. Do not forget to check for grammar and spelling. Such mistakes can cost you dearly. When you submit your article to the ezine publisher, write a short personalized cover paragraph at the top.
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