Personalization is a major key since most ezine publishers receive hundreds of these emails every day. You need to make your emails stand out of the crowd.
4.3 Distributing Ezines yourself
We discussed various strategies for creating, designing, marketing, and advertising ezines. We also discussed automated tools and services for distributing and delivering your ezine. However, there are a few tactics for delivering ezines yourself, which are worth mentioning. Although, I would recommend using a list server or a ezine distribution service for this purpose, you may distribute the ezine yourself.
Before we discuss some of the ways to deliver ezines yourself, here’s what you would have to do manually:
For all new subscribers send out a welcome email and add them to your subscriber database. For every unsubscribe request you would have to send an acknowledgement email and manually remove the email address from your database. And finally, you would have to manually send out a copy of your ezine to each and every subscriber from your database.
This sounds easy doesn’t it! But wait till the time your list grows into hundreds and thousands. Handling such a massive amount would surely become a nightmare. Thus, I would absolutely recommend letting a list server or distribution service deal with these hassles. However, until the time your list grows you may handle these tasks yourself. Here are a few pointers that might help in carrying out the entire process efficiently.
Some people use a plain text editor for storing all addresses. However, you are much better off using a tool such as MS Excel or MS Access. This would make managing your subscriber list much easier. It would easier to locate, edit and delete addresses compared to a text file.
Store your ezine in both text and HTML format in a good word processor such as MS Word. Whenever you need to send out the ezine just copy and paste it onto your email client. Next, you need to enter all the email addresses into the email address rows of the email client.
Please note that it is always advisable to paste all of the email addresses into the “bcc” row. Most email programs will have 3 outgoing fields, the 'To' field (more about this in a minute), the 'cc' or 'carbon copy' field and the 'bcc' or 'blind carbon copy' field. If you paste your list into the 'bcc' field then each address on the list will receive a copy of the newsletter but they will not be aware of the other addresses to which it has been sent.
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