If, however, you mistakenly paste it into the 'cc' field, each address will again receive a copy of the newsletter but they will also see a full listing of all the other addresses to which it has been sent! The most professional ezines never let out email addresses of other subscribers. This can be done by pasting all email addresses into the “bcc” row.
You cannot send out the mail unless you enter a valid email address in the “To” field. This problem can be solved by having your own email address in the “To” field. Make sure that this email address is different than the one you use to send out the ezines, otherwise your ezine would again look unprofessional. The reader doesn’t have to know that the email address in the “To” field is your own. You could sign up for a free email at hotmail or yahoo for this purpose.
Once you follow these procedures you can send out your ezine. Managing a huge list can be a major problem. However, your worries don’t end here. There are many other problems you are likely to face if you go the manual way.
* Your email program may not support 'bcc'. In this case each newsletter would have to be sent individually.
* Your ISP, or your own modem, may be slow, resulting in a posting which takes a very long time to complete.
* Your ISP connection may be unstable, resulting in a loss of your connection part way through the mailing.
* Your mailing will result in a number of 'undeliverable' messages. Some of these will result from email addresses that no longer exist, while others will simply have been returned because of a temporary connection problem somewhere along the line. How do you know which to delete from your mailing list and which to send again a day or so later?
* Your ISP may have an email policy which restricts the number of 'bcc' recipients that can appear on an email message - a policy which is being adopted by an increasing number of ISPs.
Thus, you are best served by letting a professional service handle the distribution of your ezines.
5. Final Thoughts
5.1 The Next Level
Throughout this book we have discussed most of the proven strategies that should help you in succeeding with Ezines. After experiencing a certain level of success with your ezine you can think of adopting newer tactics and consequently increase your budget. With time you would surely realize the potential of ezines. This is when you should take your ezine campaign to the next level.
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