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2. Figure out your target readers

This is a very important aspect of your ezine campaign. You must understand that it is very essential for you to define your target readers. People are different and they need to be tackled differently. When you identify your readers, you will be able to decide on the content of your Ezine. You may also decide what products or services you intend to market through your Ezine.

The first thing you need to find out is how old is your target readership! That can help you set a tone for your Ezine. It will be helpful if you have additional information like their location, education, income and expenditure information, basic family information, that way you can target specific advertisements.

You also need to determine your target market. Let’s say your business is about online shopping; but that is a very broad market as shopping can mean anything. You can narrow it down to ‘book shopping’. To narrow it down further, you can focus on ‘used books shopping’.

If you would like to really target a niche market, you can go for ‘rare and used books shopping and collecting’. That way, you are right on the niche market without any ambiguity. Your website and Ezine should be unique, lesser the competition you have, better are your chances of achieving success.


3. What is your purpose behind creating an Ezine?

Do not underestimate your readership. If they dislike your Ezine and form a negative opinion about your Ezine, it could ruin your chances of succeeding. You need to find out what your readers expect from your Ezine. Do they want tips and tricks, constant and timely information and updates, recipes, data and reports, technical information, and so on? Work out a proper strategy to determine the behavior of your readers. Undertake sample surveys and tests and research over the Internet to see what would you do if you were the reader and wanted to subscribe to an Ezine like yours? Study your competitors and see what they have to offer. Determine the USP of your Ezine and stick to it. This will help you stay focused and not get swayed from your goal.

1.4 Best practices for publishing the ideal Ezine

Ezines are primarily free information delivered in the inbox of subscribers. However, you can still make money out of publishing and delivering free information. This is best done by generating advertising revenue. An ideal Ezine should have great content, have a phenomenal reader base, generate advertising income and have credibility over the Internet.

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