One thing you should look to have is automating all or at least most of your procedures. Initially, you may not spend a lot of money on sophisticated tools but with success you should definitely aim to do so. Once you have the hang of ezines, you would find that most of your time should be ideally spent on marketing and advertising. Administrative functions should be completely automated.
Next, you should adopt more sophisticated and comprehensive tracking packages. All marketing effort should be tracked and analyzed. This is where you should be spending your time – and not for managing subscriber lists!
Finally, after publishing at least 15 to 20 issues of your ezine, you can contemplate compiling these issues into a single eBook. Such an eBook can be a great source of content and can be easily sold to existing as well as new customers with a high rate of success.
There are many other innovative ways of profiting from your ezines. With proper planning your ezine can be a great success.
5.2 Conclusion
All tactics, strategies, tips, and guidelines provided in this eBook may seem a bit overwhelming initially, but believe me once you go through the process of setting up an ezine campaign step by step it you would actually start enjoying your new venture.
One thing you should always bear in mind that running an ezine campaign, like any other business, can only be successful with considerable persistence and dedication. You are mistaken if you expect substantial results immediately. It might be days before you start reaping your rewards – patience will pay off!
Ezines are all about building credibility and trust amongst your subscribers. Most publishers lose patience only after a couple of months. You should give it more time – at least 10 to 12 months. I’m sure by then you would start achieving desired results.
6. Sample Templates
6.1 Sample Ezine Template
Given below is a sample ezine template. This could be used for both Text as well as HTML ezines. Please note that this is not a guideline – just a recommended template for your convenience.
Ezine Title
Sub Title
Issue# 00 Date
Dear Name of the Subscriber,
This publication is 100% opt-in. Please be assured that your privacy will be maintained and all records are kept confidential. No information would be given out.
---------------------------------
Subscription Management
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Subscribe info
unsubscribe info
contact list owner
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