One policy to stick to is ‘if you have it, flaunt it’! If you have any article published in any reputed magazine elsewhere, either in paper or in the electronic medium, do say so in your Ezine. Let’s say you are planning to write an article on 10 best summer foods. You may have written an article on the benefits of fresh fruits which was published on the Food Network website. You can put a link to that article on your Ezine with a line saying ‘want more info-check out my article about the benefits of fresh fruits on the Food Network’.
Your readers will be impressed that your articles are being published on such a reputed website, enhancing your credibility enormously. They will trust you more, and look at your suggestions differently.
However, before you publish your first issue, you should decide whether or not you want to run advertisements in your Ezine. There are some pros and cons of running ads in your Ezine, especially initially.
Advantages:
* You generate revenue, which helps you recover the costs for publishing and delivering your Ezine.
* You can market your products by placing ads in your Ezine, which is an added benefit.
* You can provide additional service to your readers, which will be greatly appreciated by them, by providing them valuable information about the related products and services that are featured in various articles of your Ezine.
Disadvantages:
* If you misuse your relationship with your readers, by offering them lot of unnecessary ads, they might get offended and consider your mail as one of the spam marketing emails that they receive and eventually unsubscribe.
* Your readers might question your sincerity and wonder if you really have some content in your Ezine if you focus on marketing your product by placing too many of your ads and not on writing creative and resourceful articles that enrich the quality of your Ezine.
* Also, you are risking your trustworthiness and standing in the Internet community if the ads you run are of poor taste or the products the ads claim to market turn out to be of bad quality.
Ezine ads on the whole can be extremely beneficial. They can attract more readers as well as publishers and boost your campaign. However, you may be better off by keeping away from ads for at least the first few issues of your ezine. Once you get the hang of publishing newsletters and establish some sort of credibility you should start advertising. I have dedicated a whole section on advertising later on in this eBook.
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