Then, Google will be able to serve highly relevant AdWords to your users. This means your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!
Making Money with AdSense -- Tip #3:
Whenever you can, use higher paying keywords.
Obviously, you'll earn more if the average AdWord that Google displays pays more per click.
The question is: how do you get Google to display higher paying keywords?
Well, for one thing, don't get greedy and create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'cell phone plans' on your motorcycle tire site just because 'cell phone plans' pays more than ‘motorcycle tires.’
How to find out which keywords pay best? If you're a Google AdWords advertiser, you can log into your AdWords account and experiment.
If you're not an AdWords advertiser, use a free tool at the pay-per-click search engine, Overture.
Overture’s tool lets you see what advertisers are paying on Overture for each keyword. Sure, Overture and Google don’t pay the same. But they’re not all that different, and this tool can give you a general idea of which keywords will pay more than others.
(Also, don’t’ forget Google’s commission, so you have to allow for their cut on the amount an advertiser pays for each click.)
Making Money with AdSense -- Tip #4:
You want to make new pages with higher paying keywords (while keeping it real and releveant).
Sometimes, selecting different keywords on the same topic can really make a difference in earnings.
Pretend you have a gardening site and you want to create some new pages.
By carefully selecting which topics to focus on first, you can dramatically increase your income.
With the Overture tool mentioned above, you can find out that 'water gardening' currently has a maximum price of $0.50, while 'gardening zone' is only $0.05. That means you can earn 10 times more by creating a page on 'water gardening' than 'gardening zones'! Which one to choose…yeah, that’s tough!
What you want to do is use information to decide which relevant keywords to focus on as you go through the process of making new pages for your site.
Making Money with AdSense -- Tip #5:
Build a new site on high paying keywords.
This is one of my most lucrative pieces of advice: create a brand new site to take advantage of Google AdSense by deliberately selecting a topic with high paying keywords.
Then, of course, you deliver dynamite content on that topic.
But how do you know what the highest paying keywords are?
Another tool you can use comes from pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords. Unfortunately, it’s not perfect. The tool often 'times out' and gives you an error when you try to access the page. My best advice is just be patient and try several times to get this list—it’s worth it.
Making Money with AdSense -- Tip #6:
Pull in qualified traffic to your site.
Basic marketing 101 says if you get more qualified visitors to your site, more people will naturally click on the displayed AdWords, and you'll earn more.
|
Home
Tutorial
Home Page
Contact
