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It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.

That’s a key point, so I’m going to repeat it:


The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.


You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content. In order to make money from Google AdSense, you need to grasp that concept. Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.

But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary. The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.

What does a content-rich website look like? Here are a few examples.

2.2 How Do I Build One?

I know the notion of creating your very own content-rich website might be a little intimidating, but you can do it. It’s not hard. You don’t have to be a good write to have good content on your site. In fact, you don’t have to be a writer at all. There are plenty of successful people who make a lot of money from Google AdSense and they don’t write a word of that content. We’ll talk more about that later, but you can hire writers, or have guest writers—it’s not hard.
Anyone can create a content-rich Website by following a few key points:
* Have some discipline—maintain your site.
* Update that site often. Having a schedule is best.
* Be able to beg, borrow, or commission content


Discipline is key

To create a content-rich Website, you need to hone your focus and your self-discipline. I don’t have to tell you how incredibly easy it is to waste hours, even days, just surfing around the web from one site to another. You can’t let yourself get distracted like that or you won’t accomplish anything. Start with setting a limit to surfing for fun so that you limit your searches to sites and resources that are relate very directly to your site's subject.

Discipline also applies to creating creation. Successful writers can’t afford to wait for inspiration to strike before starting work. Instead, they develop a writing schedule for themselves and they stick with it like it was their job—since it is. As one famous writer said, “I write when I feel like it. And every morning at 9am, I make sure I feel like it.” Schedule a time for yourself to sit down at your desk and write.

And you’ll need to develop another schedule for when to add content to your Website, and follow that schedule religiously. Make a commitment to yourself and follow through with it.

And remember—if you just simply can’t write, or you find yourself making too many excuses not to write content, just hire someone.

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