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* E-mail addresses. You’re like to be able to get several e-mail addresses for your own. Many web hosts also give you special e-mail addresses called autoresponders (discussed earlier in Chapter 2).

* Domain name. You and I have just covered this subject above.

* Web page software. Some web hosting services include web page authoring / editing software.

* Multimedia / CGI scripts. Some web hosting services have the ability to serve complex and memory-intensive content such as RealAudio sound files or RealVideo video clips. They also let you process web page forms that you include on your site by executing computer programs called CGI scripts.

* Shopping Cart software. Most organizations prove you with Web page forms that you can fill out to create sale items and offer them in an online shopping cart.

* Site statistics. Site statistics give you an idea of how many visitors you have received.

* Shopping and electronic commerce features and more.

Make a simple and professional website

Since you’re into business, the purpose of your website is to SELL. Nothing else! That’s because YOUR WEBSITE SHOULD HAVE ONE MAIN FOCUS.

Nope, it’s not selling dozens or hundred of products. Nope, it’s not links to several different affiliate programs and NOPE, certainly not a link to Yahoo.com.

Doing any of the above just confuses your visitor, thus decreasing your chances of converting him or her into your customer.

If you’re selling a product or service, it should be clear what ONE action you want them to take. They would either:

* Buy your product or service

OR

* Don’t buy.


But are you going to let them go away just like that? Of course N-E-V-E-R!

So, you need to get your visitors to leave their e-mail address and other essential information for follow-up increases your chance to help you make a sale because the fact is that most people don’t buy on first contact.

To do this, you write a compelling sales letter for your product and post it to your website. You can add images of your product, testimonials from happy customers, and other relevant images. The focus of your website is the sales letter.

Now, let’s talk about the layout of your web page. Your main text color should be black on a white background. You can have other colors such as blue, red and gray on your website, but the background behind the text should be white. The color of your main text should be black. No other exceptions! That is because this is the easiest format to read. You are in business so dress your site in a business manner.

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