The purpose of this activity is to know how most businesses in your field are in the first place and then you write what tells you and your Internet Business apart from them. This will take a while to do. Checking on your competition’s USP is part of the activity, too.
Next, you will want to write out many phrases or sentences. This can take days but it will be worth it for your Internet Business in the long run. Once you have just the right phrase, that will be your USP which you will use to separate you from all of the competition. Now, that is what I call UNIQUE!
Write sales copy that gets results!
Your website must be treated as a sales letter, not a brochure. That’s because brochures don’t sell. Let me repeat – BROCHURES DON’T SELL.
Brochures just inform theirs viewers of a product or service. But they won’t help you make even a sale (unless that is really what you want but hey, I have yet to meet anyone who wants to be in business to lose sales!).
Your sales letter consists of primarily:
* Headline
* Sub-headline
* Benefits vs. Features
* USP
* Free / Special Offer
You have to find a headline that will grab the attention of your visitors or else they will not read the rest of your sales letter. This is very crucial – the headline will make or break your sales letter!
Assuming, you’re selling an instructional video on how to play soccer professionally, so you must come up with an attention-grabbing headline for your product like the following:
“Learn To Play Soccer Like A Pro In Just 7 Days”
Visitors especially Soccer enthusiasts (but not pros) would definitely stop dead in their tracks and read on to learn more about your product. Notice the upper-cased and highlighted words.
WARNING: Do not give false promises or mention something you cannot or don’t intend to deliver in your sales letter in the attempt to get your customers to buy from you. This is important business practice regardless of any form of business you are doing. For instance, if this product cannot guarantee its students to be a Soccer professional in a week, then the product should be named otherwise or not make into the lights of the day.
The sub-headline will encourage your visitors to read further.
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